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Nov 18
Can Word of Mouth (WOM) be considered as a marketing method? If so, is it effective?
icon1 Posted by admin in Marketing on 11 18th, 2008 | No Comments

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As we go on, it is better if we explain what WOM is … Wom; if we try to analyze the English definition we can interpret this word as mouth-to-mouth or spoken marketing… however I’ve never been too fond of classic definitions. For this reason lets argue in a simple manner what WOM is and what it is not. Actually ‘word clusters’ such as power of speech, gossip effect, I buy what my friends tell me, I ask 10 people before I shop, recommendations are important for me explain what WOM is. WOM marketing is not a new concept since people have been...


 

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