As we go on, it is better if we explain what WOM is … Wom; if we try to analyze the English definition we can interpret this word as mouth-to-mouth or spoken marketing… however I’ve never been too fond of classic definitions. For this reason lets argue in a simple manner what WOM is and what it is not. Actually ‘word clusters’ such as power of speech, gossip effect, I buy what my friends tell me, I ask 10 people before I shop, recommendations are important for me explain what WOM is. WOM marketing is not a new concept since people have been...