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How is Advergame, among the most effective new generation marketing communication tools, this effective? What is Advergame, what is its secret? These are some questions we will try to find answers to.
Advergames are gamelike advertisements which are designed for entertainment of consumers and for presentation of brands’ products where main purpose is to maintain that customers spend more time with the brand in question. Brands generally create a seperate web site for advergames where internet users are lured to spend more time with activities involved...
I had been planning to postpone publishing of this blog for a later date but it seems as though I couldn’t resist it, it’s best that I get started right away;
You may say… What is Lovemark anyway? Lovemark; is a mark of love, they are brands that form a bond with customers that is similar to love, they can also be referred to as superior marks that customers are unconditionally connected to. Shortly, it is the peak point of popularity one mark can have.
For example Harley Davidson, Zara, Google, Armani, Starbucks, Apple, Amazon and many more...
