How is Advergame, among the most effective new generation marketing communication tools, this effective? What is Advergame, what is its secret? These are some questions we will try to find answers to. Advergames are gamelike advertisements which are designed for entertainment of consumers and for presentation of brands’ products where main purpose is to maintain that customers spend more time with the brand in question. Brands generally create a seperate web site for advergames where internet users are lured to spend more time with activities involved...