As you all know, facebook has changed user profiles’ link structure. And today most of the facebook users selected their url.
Probably lots of people entered at the same time for select the good one. It is important for users, it looks good when you choose your name only like facebook.com/serbay. Isn’t it good ?:)
Ok, i couldn’t take my name, i tried but i couldn’t:))
Then, why facebook changes it?
SEO (search engine optimization), in social media we have lots of profiles. And in most of them we are using our real names like www.twitter.com/serbayayzit. That means these kind of websites fighting for our real names in SERP (search results pages). Of course facebook is one of them. Not only url structure effects website’s ranking in SERP but its effect is unquestionable.
Facebook has lots of content, good pagerank, briefly they have good reasons to take better places in search engines.
But after now, they will take better places in google. Because;
-Every user has a unique name that represent theirselves.
-Title, meta desc. is ok with facebook but after today their link structure won’t like this profiles/serbayayzit/34432, like facebook/serbayayzit . Very simple:)
-Before this, to find a friend first we start searching in facebook and sometimes find nothing. Now, just tell your friends that my facebook page is facebook.com/serbayayzit just enter it. In real World facebook profiles are more shareable.
Social media is growing rapidly and we will see more fights in search engines for our names and surnames:)


That’s a good insider information. When facebook annouced it’s Vanity url information, I didn’t connect it to SEO at all. Now I understand a lot of better. Serbay, you are the true master of it!