Following developments in Internet, significant increase in social networking websites is being observed. Websites such as “Facebook” and “Yonja” began attracting more and more visitors and members. Briefly, high attraction, rapid development of websites and foreign websites getting a huge slice for this cake is the status quo.. Under these circumstances, it didn’t take too long for these websites to become advertising platforms. Websites have begun to make a great deal of money upon advertisements via “Google” or their own websites and market...

How is Advergame, among the most effective new generation marketing communication tools, this effective? What is Advergame, what is its secret? These are some questions we will try to find answers to. Advergames are gamelike advertisements which are designed for entertainment of consumers and for presentation of brands’ products where main purpose is to maintain that customers spend more time with the brand in question. Brands generally create a seperate web site for advergames where internet users are lured to spend more time with activities involved...

Viral videos or generally viral campaigns are really important for these days in Marketing. The important point is the marketing campaign, viral campaigns are only small part of it. First of all you must have real well structured campaign and then viral will be succesfull. And today i saw a very well written article and i want to share it with you; Here is the article; http://www.searchengineguide.com/jennifer-laycock/hard-but-important-lessons-about-viral-m.php Hard (but Important) Lessons About Viral Marketing Viral marketing may be one of the most misunderstood...

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