“They always say time changes things, but you actually have to change them yourself…„ It is with no doubt Andy Warhol wasn’t talking about marketing when he wrote this. Perhaps he may be true.

Taking matters into your own hands is what he really suggested. The fact is I’ve always been interested in marketing. It’s more than a concept to me, probably a way of life. What started as a hobby in college leaped forward a semi-professional career. Considering this field requires an intuitive character, I’ve tried to blend my aspirations with creativity rather than being stuck with 4 P’s – 4P: A marketing template? Are you kidding me?

Nevertheless conventional teachings guide us in the steps we take in life. One neglecting the past can not look brightly into the future. That said, marketing has gone through changes in its own course of life. Considering the vast communication possibilities of today a person can not – and will not – survive in the market without improving himself. The era where people specialized in only one field is history. For this reason you will find articles/entries which may be considered as spillovers of marketing. As an evidence to this assertion, I’m a qualified Google Adwords Professional who specializes generally in online marketing, including but not limited to, online integration of customer management, internet branding, Google Adwords, SEO [Search Engine Optimization], Google Analytics… Just as people, companies are struggling to survive. Without further ado…

Will I survive this era? We will see…

Serbay Arda Ayzit

Online Marketing Expert

Google Advertising Professional