As we go on, it is better if we explain what WOM is …

Wom; if we try to analyze the English definition we can interpret this word as mouth-to-mouth or spoken marketing… however I’ve never been too fond of classic definitions. For this reason lets argue in a simple manner what WOM is and what it is not.

Actually ‘word clusters’ such as power of speech, gossip effect, I buy what my friends tell me, I ask 10 people before I shop, recommendations are important for me explain what WOM is.

WOM marketing is not a new concept since people have been placed recommendations on each other for years. Due to the fact that it has been common among people for years, WOM marketing was never considered as a means of marketing until it became very important recently.

If we try to analyze the reasons why it became so important Read the rest of this entry »

I had been planning to postpone publishing of this blog for a later date but it seems as though I couldn’t resist it, it’s best that I get started right away;

You may say… What is Lovemark anyway? Lovemark; is a mark of love, they are brands that form a bond with customers that is similar to love, they can also be referred to as superior marks that customers are unconditionally connected to. Shortly, it is the peak point of popularity one mark can have.

For example Harley Davidson, Zara, Google, Armani, Starbucks, Apple, Amazon and many more brands can be mentioned in this category, don’t be fooled when I say many because too few brands share lovemark category. Well, what are common characteristics of these marks? The answer is that, these marks have formed a connection with customers far grater than shopping. They don’t Read the rest of this entry »

Yes, i am starting to write my articles in English to here. At now on you can see my articles in English.

I hope you will like my articles.

I want to thank my dear friend Abdullah from here, because he helped me a lot with this website and translations.

Let’s go:)

Viral videos or generally viral campaigns are really important for these days in Marketing.

The important point is the marketing campaign, viral campaigns are only small part of it. First of all you must have real well structured campaign and then viral will be succesfull. And today i saw a very well written article and i want to share it with you;

Here is the article;

http://www.searchengineguide.com/jennifer-laycock/hard-but-important-lessons-about-viral-m.php

Hard (but Important) Lessons About Viral Marketing

Viral marketing may be one of the most misunderstood forms of marketing. This gets proven to me over and over when some company calls (or emails) and tells me “we’ve just created X and we need you to make it go viral.” While it’s flattering to have people think I’m THAT good at what I do, each and every one of these companies tends to get the same response. “Thanks, but next time you need to call me before you create X.” Not long after, I find myself thinking about what makes up a good viral campaign and just how much of that is misunderstood by companies. Read the rest of this entry »

I saw this presentation today in slideshare, i loved it.

It is about internet revolution;

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I have a blog in Turkish but i want to publish a blog in English to argue ideas with international marketers.

I am going to fill my blog with a lot of marketing articles of mine, i hope to see so many people in here.